Privacy Policy

Last updated: 25/07/2026

Replaces policy from: 25/07/2025

We are Building Health Technologies Limited (trading as "Building Bones"), a company registered in the Republic of Ireland (registration number 780848), with our registered office at Three Bridges House, Killonerry, Piltown, County Kilkenny, E32 X265, Ireland, and operating in the United Kingdom under Building Health Technologies UK Limited, UK establishment number BR027750.

At Building Bones, your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or use our services on our website. In this Privacy Policy, we will refer to ourselves as ‘we’, ‘us’ or ‘our’. We are the data controller of the personal information we collect, hold and use about you, as explained in this policy.

Building Bones is a digital health platform providing personalised exercise programs and educational content to support bone density and healthy ageing, delivered through our mobile App and Portal.

If you have any questions or concerns about this policy, you can contact us at:

Email:info@buildingboneshealth.com

0. Scope — this policy vs. the Platform Privacy Policy

This Privacy Policy covers our public website (including our waitlist and newsletter sign-up) and general visitor/business-contact interactions. It does NOT cover your use of the Building Bones App or Portal.

If you register for and use the Building Bones App or Portal — including providing any health-related information as part of an assessment or exercise programme - a separate document, the Building Bones Platform Privacy Policy, applies to that use instead. That policy specifically addresses the health data (a special category of personal data) collected through the App and Portal, and the additional protections and consent requirements that apply to it. Where this website links or refers you to the App, please also read that policy before creating an account on the Building Bones App.

1.INTRODUCTION

1.1. Important information and who we are

Welcome to Building Health Technologies Limited's ("Building Bones") Privacy Policy. We are committed to protecting and respecting your privacy and personal data in compliance with the UK GDPR, the EU GDPR, and the Irish Data Protection Act 2018.

This Privacy Policy explains how we collect, process, and keep safe the personal data of visitors to our website, potential customers, customers who have not yet registered for the App, business contacts, and anyone else we have a relationship with through the website (rather than through the App or Portal, which are covered by the separate Platform Privacy Policy referenced above).

The individuals from which we may gather and use data can include:

  • Potential Customers

  • Customers

  • Business contacts

  • and any other people that the organisation has a relationship with or may need to contact.

This Privacy Policy applies to all our employees and staff members and all Personal Data processed at any time by us.

1.2 Your Data Controller

Building Health Technologies Limited (trading as "Building Bones") is your data controller and is responsible for your personal data. Building Health Technologies Limited has assessed whether it is required to appoint a Data Protection Officer under Article 37 GDPR and has not identified a mandatory requirement to do so at this time; this assessment is kept under review as our processing evolves. Any inquiries about your data should be sent to us by email at info@buildingboneshealth.com.

As our lead supervisory authority (since Building Health Technologies Limited is established in Ireland), you have the right to complain at any time to the Data Protection Commission (Ireland) at www.dataprotection.ie. If you are based in the United Kingdom, you may alternatively complain to the Information Commissioner's Office (ICO) at www.ico.org.uk. We would, however, appreciate the opportunity to address your concerns directly first, so please contact us in the first instance.

1.3 Processing data on behalf of a Controller and processors’ responsibility to you

In discharging our responsibilities as a Data Controller we have employees who will deal with your data on our behalf (known as “Processors”). The responsibilities below may be assigned to an individual or may be taken to apply to the organisation as a whole. The Data Controller and where we use processors to handle personal data on our behalf, they are required to:

  • Ensure that all processing of Personal Data is governed by one of the legal bases laid out in the GDPR (see 2.2 below for more information);

  • Ensure that Processors authorised to process Personal Data have committed themselves to confidentiality or are under an appropriate statutory obligation of confidentiality;

  • Implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk associated with the processing of Personal Data;

  • Obtain the prior specific or general authorisation of the Controller before engaging another Processor;

  • Assist the Controller in the fulfilment of the Controller's obligation to respond to requests for exercising the data subject's rights;

  • Make available to the Controller all information necessary to demonstrate compliance with the obligations laid down in the GDPR and allow for and contribute to audits, including inspections, conducted by the Controller or another auditor mandated by the Controller;

  • Maintain a record of all categories of processing activities carried out on behalf of a Controller;

  • Cooperate, on request, with the supervisory authority in the performance of its tasks;

  • Ensure that any person acting under the authority of the Processor who has access to Personal Data does not process Personal Data except on instructions from the Controller; and

  • Notify the Controller without undue delay after becoming aware of a Personal Data breach.

2. LEGAL BASIS FOR DATA COLLECTION

2.1 Types of data / Privacy policy scope

“Personal Data” means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of Personal Data about you which we have grouped together below. Not all of the following types of data will necessarily be collected from you but this is the full scope of data that we collect and when we collect it from you:

  • Profile/Identity Data: This is data relating to your first name, last name, gender, date of birth.

  • Contact Data: This is data relating to your phone number, addresses, email addresses, phone numbers.

  • Marketing and Communications Data: This is your preferences in receiving

  • marketing information and other information from us.

  • Customer Support Data: This includes feedback and survey responses.

  • Usage Data: information about how you use our website, products and services.

For our Newsletter and wait list

  • Name

  • Email address

  • Any personal information you choose to supply in the submission box

    Please do not include health information or other sensitive/special category data in the free-text waitlist or newsletter submission box. This website is not designed to collect that information, and anything you type there may not receive the additional protections that apply to health data submitted through the App.

Automatically Collected Information

  • IP address

  • Device type and browser

  • Website usage patterns and page views

  • Cookies and similar tracking technologies (see our separate Cookie Policy for full details.)

We also collect, use and share Aggregated Data such as We also collect use and share Aggregated Data such as this amount of people have signed up to our waitlist and newsletter. Aggregated Data could be derived from your Personal Data but is not considered Personal Data in law as this data will not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your Personal Data so that it can directly or indirectly identify you, we treat the combined data as Personal Data which will be used in accordance with this Privacy Policy.

We may also aggregate data to enable research or analysis so that we can better understand and serve you and others. For example, we may conduct research on your demographics and usage. Although this aggregated data may be based in part on Personal Data, it does not identify you personally. We may share this type of anonymous data with others, including service providers, our affiliates, agents and current and prospective business partners.

On this website, we do not collect any Special Categories of Personal Data (health information, racial or ethnic origin, religious or philosophical beliefs, sex life or sexual orientation, political opinions, trade union membership, or genetic/biometric data), and we do not collect information about criminal convictions or offences. This is specific to the website - the separate Platform Privacy Policy explains the health data we do collect once you use the App or Portal.

2.2 The Legal Basis for Collecting That Data

There are a number of justifiable reasons under the GDPR that allow collection and processing of Personal Data. The main avenues we rely on are:

  • “Consent”: Certain situations allow us to collect your Personal Data, such as when you tick a box that confirms you are happy to receive email newsletters from us, or ‘opt in’ to a service.

  • “Contractual Obligations”: We may require certain information from you in order to fulfil our contractual obligations and provide you with the promised service.

  • “Legal Compliance”: We’re required by law to collect and process certain types of data, such as fraudulent activity or other illegal actions.

  • “Legitimate Interest”: We might need to collect certain information from you to be able to meet our legitimate interests - this covers aspects that can be reasonably expected as part of running our business, that will not have a material impact on your rights, freedom or interests. Examples could be your address, so that we know where to deliver something to, or your name, so that we have a record of who to contact moving forwards.

3. HOW WE USE YOUR PERSONAL DATA

3.1 Our data uses

We will only use your Personal Data when the law allows us to.

3.2 Marketing and content updates

You will receive marketing and content communications from us only if you have opted in to receive them (for example, by joining our waitlist or newsletter with marketing consent). You may opt out at any time - see Section 4.3.

3.3 Change of purpose

We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

4. YOUR RIGHTS AND HOW YOU ARE PROTECTED BY US

4.1 Your legal rights

Under certain circumstances, you have the following rights under data protection laws in relation to your personal data:

  • Right to be informed. You have a right to be informed about our purposes for processing your personal data, how long we store it for, and who it will be shared with. We have provided this information to you in this policy.

  • Right of access. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it (also known as a "data subject access request"). See section 4.4 below for more details on how you can make a data subject access request.

  • Right to rectification. You have a right to request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

  • Right to erasure. You have the right to ask us to delete or remove personal data where there is no good reason for us continuing to process it, where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

  • Right to object. You can object to the processing of personal data we hold about you. This effectively allows you to stop or prevent us from processing your personal data. Note that this is not an absolute right and it only applies in certain circumstances, for example:

    (i) Where we are processing your personal data for direct marketing purposes.

    (ii) Where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.

    (iii) In some cases, we may continue processing your data if we can demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

  • Right to restrict processing. You have the right to request the restriction or suppression of their personal data. Note that this is not an absolute right and it only applies in certain circumstances:

    (i) If you want us to establish the data's accuracy.

    (ii) Where our use of the data is unlawful but you do not want us to erase it.

    (iii) Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.

    (iv) You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

  • Right to data portability. You have the right to request the transfer of your personal data to you or to a third party. If you make such a request, we will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

If you wish to make a request under any of these rights, please contact us at info@buildingboneshealth.com .

4.2 How Building Health Technologies Ltd protects customers' Personal Data

We are concerned with keeping your data secure and protecting it from inappropriate disclosure. Any Personal Data collected by us is only accessible by a limited number of employees who have special access rights to such systems and are bound by obligations of confidentiality. If and when we use subcontractors to store your data, we will not relinquish control of your Personal Data or expose it to security risks that would not have arisen had the data remained in our possession. However, unfortunately no transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Building Health Technologies Ltd to intercept or access transmissions or private communications unlawfully. While we strive to protect your Personal Data, we cannot ensure or warrant the security of any Personal Data you transmit to us. Any such transmission is done at your own risk. If you believe that your interaction with us is no longer secure, please contact us.

4.3 Opting out of marketing promotions

You can ask us to stop sending you marketing messages at any time by contacting us at any time.

Where you opt out of receiving these marketing messages, we will continue to retain other Personal Data provided to us as a result of interactions with us not related to your marketing preferences.

4.4 How to request your data and the process for obtaining it

You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, if your request is clearly unfounded, we could refuse to comply with your request.

We may need to request specific information from you to help us confirm your identity and ensure you have the right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

5. YOUR DATA AND THIRD PARTIES

5.1 Sharing your data with third parties

We may also share Personal Data with interested parties in the event that Building Health Technologies Ltd anticipates a change in control or the acquisition of all or part of our business or assets or with interested parties in connection with the licensing of our technology.

If Building Health Technologies Ltd is sold or makes a sale or transfer, we may, in our sole discretion, transfer, sell or assign your Personal Data to a third party as part of or in connection with that transaction. Upon such transfer, the Privacy Policy of the acquiring entity may govern the further use of your Personal Data. In all other situations your data will still remain protected in accordance with this Privacy Policy (as amended from time to time).

We may share your Personal Data at any time if required for legal reasons or in order to enforce our terms or this Privacy Policy.

We may share information with:

  • Trusted service providers (e.g. cloud storage, payment processors);

  • Health professionals - but only in connection with the App/Portal and only in accordance with the separate Platform Privacy Policy, not through this website;

  • Legal or regulatory authorities where required.

    All third-party partners are required to meet appropriate data protection standards.

All third-party partners are required to meet strict data protection standards.

5.2 Third-Party Links

This Site may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Site, we encourage you to read the privacy policy of every website you visit.

6. HOW LONG WE RETAIN YOUR DATA

We retain website/waitlist/newsletter Personal Data only for as long as reasonably necessary for the purpose it was collected — generally until you unsubscribe or request deletion, plus a short evidence period. We may retain data for longer if we reasonably anticipate a complaint or litigation. This is separate from, and generally shorter than, the retention schedule that applies to Health Data collected through the App, which is set out in our internal Data Retention & Deletion Policy and summarised in the Platform Privacy Policy.

7. INTERNATIONAL TRANSFER OF DATA

Your information may be stored and processed in Ireland, the United Kingdom, elsewhere in the European Economic Area, or in other countries where our service providers operate. Where we transfer personal data outside the UK or EEA, we put in place an appropriate safeguard recognised under UK GDPR or EU GDPR - such as Standard Contractual Clauses or the UK's International Data Transfer Addendum - or rely on an applicable adequacy decision, rather than relying solely on your agreement to this policy as the basis for the transfer.

8. NOTIFICATION OF CHANGES AND ACCEPTANCE OF POLICY

We keep our Privacy Policy under review and will place any updates here. This version is dated 25 July 2026.

By using Building Health Technologies Ltd, you consent to the collection and use of data by us as set out in this Privacy Policy. Continued access or use of Building Health Technologies Ltd will constitute your express acceptance of any modifications to this Privacy Policy.

9. INTERPRETATION

All uses of the word "including" mean "including but not limited to" and the enumerated examples are not intended to in any way limit the term which they serve to illustrate. Any email addresses set out in this policy may be used solely for the purpose for which they are stated to be provided, and any unrelated correspondence will be ignored. Unless otherwise required by law, we reserve the right to not respond to emails, even if they relate to a legitimate subject matter for which we have provided an email address. You are more likely to get a reply if your request or question is polite, reasonable and there is no relatively obvious other way to deal with or answer your concern or question (e.g. FAQs, other areas of our website, etc.).

Our staff are not authorised to contract on behalf of Building Health Technologies Ltd, waive rights or make representations (whether contractual or otherwise). If anything contained in an email from a Building Health Technologies Ltd address contradicts anything in this policy, our terms or any official public announcement on our website, or is inconsistent with or amounts to a waiver of any Building Health Technologies Ltd rights, the email content will be read down to grant precedence to the latter. The only exception to this is genuine correspondence expressed to be from the Building Health Technologies Ltd legal department.

10. SECURITY

We take data protection seriously and implement appropriate technical and organisational measures to protect your information, including:

  • Secure servers and encryption

  • Access control

  • Regular security reviews

However, no system can be completely secure, and we cannot guarantee absolute protection.

9. COOKIES

Our website uses cookies to enhance your browsing experience and track performance. For details, please see our Cookie Policy.

By using the Building Bones website and signing up to our waitlist and newsletter, you agree to the terms outlined in this Privacy Policy.